EXPERTISE

Logo Design & Brand Identity

Your Partner in Logo Design & Brand Identity

Project6 Design provides comprehensive branding services, including brand identity development and logo design. As a leading Bay Area design agency, we have been shaping brands and creating impactful design solutions for over 22 years.

What is Branding?

Branding is a powerful tool that transcends mere visual aesthetics. It is the embodiment of your company’s values, personality, and unique selling propositions. A strong brand not only sets you apart in a crowded market, but it also fosters customer loyalty, instilling trust and lasting relationships with your audience. In today’s competitive landscape, branding is not just about being known—it’s about being known for the right reasons. At Project6 Design, our expertise lies in crafting a brand identity that truly represents who you are and resonates with your audience.

Belvedere Tiburon Library

Hirsch Philanthropy Partners

The Importance of Brand Strategy

A well-conceived brand strategy is indispensable. It serves as a compass that guides all branding decisions and ensures alignment with the organization’s core values and objectives. It is a long-term plan that lays out the goals of the brand and delineates a roadmap to achieve them. An effective brand strategy can elicit a strong emotional connection from the audience, foster trust, and drive loyalty. It serves as a critical differentiator in a competitive landscape, providing clarity and focus, and enhancing the overall market position of the organization. Ultimately, a robust brand strategy can propel an organization towards sustained growth and success. The overarching strategy for your brand should also include print design campaigns as well as a strong and focused website design.

“The response from our agents has been overwhelmingly positive. They are excited about the logo and sales materials and believe it is a terrific step forward for AUL.”

—Jacqueline Swank, Marketing Manager, AUL

Defining Brand Personality

Discovering your brand personality is an exploration that shapes the core of your communications, guiding the message and image you present to the world. This personality is an amalgamation of the values, ethos, and strengths that define your organization. It’s not just about creating a persona, but rather, unearthing the authentic traits that already exist within your organization. We work with you to identify and showcase those characteristics that make your brand distinctive. The journey towards defining your brand personality can transform the way you present your organization, paving the way for an identity that truly speaks to your audience.

“I’d like to express profound gratitude for the amount of work and the quality of work your team has achieved. It’s just an enormous sea change moment in terms of how we project who we are as a company. I’m really impressed with it and appreciate the level of work that went into it.”

—Mike Grossman, CEO

Frequently Asked Branding Questions

Some organizations retain the same logo and branding for decades. Others update their branding every few years. We suggest organizations reevaluate their brand identity every two to five years. If your visual identity lags behind changes in your mission or the broader culture, it’s probably time for a branding update.

Brand identity encompasses the visual aspects of your branding. Your visual identity system can include a logo, custom graphics, fonts, colors, and other visual elements in your brand style guide. Brand image describes the way your target audience perceives your organization. Brand identity, executed well, delivers the desired brand image.

No. Branding supports your marketing by creating a visual identity and brand recognition. Marketing promotes and advertises the brand.

Project6 Design has created most of our award-winning branding designs for nonprofits, foundations, educational institutions, and healthcare providers. And we are always looking for new challenges. We’d love to talk with you about your brand image!

Project6 Design starts your branding journey by understanding where you are now and where the gaps are. We work with established organizations that need rebranding as well as new enterprises developing their first branding strategies. To get started, we have a questionnaire that we can send you that helps outline the project goals. This includes understanding your target market and strategic goals. Let’s talk about your project! Contact us when you’re ready.