Reimagining a Cloud Computing Brand
Desperately out of Date
Zetta’s B2B brand, marketing materials, and website were desperately out of date and not reflecting their brand personality. The website grew organically over time and eventually had mixed messages both in tone and visual hierarchy. The original brand identity had been created by the co-founders and now the company was ready for a professional update.
Reflecting a Business Promise
Starting from the ground up, Project6 analyzed their brand personality running through exercises to distill their true brand character. A new identity was created to reflect their business promise: continuous access to business-critical data & applications. This new mark also mimics data flow (up and down) and creates a memorable Z. Looking at their information architecture while addressing the needs of the target audience, a new site structure was established.
Achieving Brand Consistency
Zetta achieved brand consistency with their new identity, brand design, marketing collateral, trade show booth, and website. Utilizing the latest web technology: open-source CMS web design, SaaS, Bootstrap, Marketo CRM integration, animated SVG icons, responsive development, parallax image display and a fixed header for constant access to business-critical CTA, the new website is primed to last and make a big impact on the bottom line.
—Mike Grossman, CEO, Zetta