Reimagining a Cloud Computing Brand

Zetta Cloud Computing mobile hero image

Zetta was founded in 2008 by Internet pioneers dedicated to advancing innovation in the cloud and creating better data protection for the modern business. Since then, they’ve grown to more than 1,600 customers that rely on them to keep their mission-critical data safe from disaster.

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Desperately out of Date

Zetta’s B2B brand, marketing materials, and website were desperately out of date and not reflecting their brand personality. The website grew organically over time and eventually had mixed messages both in tone and visual hierarchy. The original brand identity had been created by the co-founders and now the company was ready for a professional update.


Reflecting a Business Promise

Starting from the ground up, Project6 analyzed their brand personality running through exercises to distill their true brand character. A new identity was created to reflect their business promise: continuous access to business-critical data & applications. This new mark also mimics data flow (up and down) and creates a memorable Z. Looking at their information architecture while addressing the needs of the target audience, a new site structure was established.


Achieving Brand Consistency

Zetta achieved brand consistency with their new identity, brand design, marketing collateral, trade show booth, and website. Utilizing the latest web technology: open-source CMS web design, SaaS, Bootstrap, Marketo CRM integration, animated SVG icons, responsive development, parallax image display and a fixed header for constant access to business-critical CTA, the new website is primed to last and make a big impact on the bottom line.

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Zetta Datasheets
“I’d like to express profound gratitude for the amount of work and the quality of work your team has achieved. It’s just an enormous sea change moment in terms of how we project who we are as a company. I’m really impressed with it and appreciate the level of work that went into it.”

—Mike Grossman, CEO, Zetta

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