—JC De Vera - Hirsch Philanthropy Partners
A Forward-Thinking Firm with a Blast-from-the-Past Brand
Most of Hirsch Philanthropy’s clients found them through word-of-mouth: a credit to its pioneering founder. The original website served as barely a business card. But younger investors, notably in the Bay Area, expected more from a brand’s online presence. They sought thought leadership, case studies, and a modern look and feel that matched this advising firm’s promise of visionary, high-impact change.
Aligning an Identity
The Hirsch organization has a strong collective personality; they just needed to distill that personality into concise, compelling language and vibrant design. Project6 collaborated with Hirsch to find messaging that was equal parts authentic and inspiring and to plan a website that swiftly conveyed Hirsch’s philanthropic philosophy and extensive experience. Every element was refreshed—from the logo, to the rich new palette, to the fonts.
A Brand Reborn
Hirsch’s new logo and logomark convey the excitement that they bring to investing in general, and the Bay Area relationships in particular. Their responsive website organizes content strategically, so that users are able to quickly understand the firm’s process, browse its insights, and review its work in six areas of impact. Internally, templates facilitate internal consistency and inspiring vision statements reinforce the pride that the Hirsch team takes in its work.