Project6 presented Nok Nok with several moodboard directions—some closer to the existing brand than others. Nok Nok opted for the most radical change within those options, resulting a sweeping refresh. The rounded letters of the new logo speak to the integrity of the brand’s human side—and, as a whole, reflects solid, worry-free security and innovative simplicity. The home page gained in substance to include more robust feature areas, punchier content, infographics, customer testimonials, and a dynamic counter display to help users visualize the massive quantity of authentications engineered by Nok Nok. The Noto font was chosen for a seamless experience across English and Japanese content. While the substance of the content across the site changed little, page layouts were standardized for a simpler, cleaner display.
Nok Nok’s new brand and online image represent the evolution of the company within the industry and reinforce its position as a market leader. The warm red and refreshed color palette conveys a human energy and strength that makes Nok Nok stand out among its competitors, and the bold, image-driven layout and clear calls to action deliver Nok Nok’s message at a glance.