The CrossFit Games Searches for the World's Fittest Athlete

crossfit website design agency mobile

Project6 rebuilt and redesigned the website significantly improving the older, outdated system.

A new and dynamic look was needed to showcase the events growing popularity, and function in line with increasing percentages of mobile site users. With athlete participation and media buzz increasing exponentially each year, CrossFit needed a team that could respond quickly to a fast approaching deadline, and ramp up to attack the project in record time. Tools for content managers to post events, workouts, and news coverage needed serious improvement. A system that would seamlessly bring together their existing Drupal CMS together with other custom-built solutions.

The Project6 team assessed system configurations that were in place at CrossFit. Drupal, Content Delivery Network (CDN) and API experts took stock of the system to see where improvements could be made to handle the sites traffic. Drupal was upgraded to D8, preexisting modules were upgraded and incongruent methods were polarized to ensure Drupal best practices. Working closely with the well-versed CrossFit IT department, a new system was put in place that delivers content both from their internally developed databases and various Drupal media content types. With the upgraded system in place, a new and improved UI/UX was developed for the front-end. The revised design makes use of the full screen and is a much bolder approach.

CrossFit Website Design
“Working with Project6 was a great process from start to finish. We hired them to focus on the UI/UX and design of the Games website, then leveraged their development expertise to take that burden off of our in-house IT team. Optimized for mobile, the new site saw double digit increase enrollment. I highly recommend collaborating with their team.”

—Sara Swenson, Head of Product Management, Strategy & Operations - CrossFit

Crossfit Games Website Design Agency
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