The Bold Aroma of a Revitalized Brand

retail website design biscoff mobile

The redesigned Biscoff website offers a bolder, more premium online brand presence, richer interactivity, and more effective SEO than its predecessor. Visitors now browse tantalizing images of recipes, enjoy discounts and promotions, and share locations where they first discovered delicious Biscoff cookies or spread — on their desktop, tablet, or mobile device.

Biscoff coffee cup detail
Biscoff mobile view


Missing the Mark

The former Biscoff website served primarily as a gateway to a separate ecommerce site — so visitors had little to no relationship with the brand online. lacked the messaging, rich content, and imagery to support brand equity, establish two-way communication with its constituents, and achieve strong SEO. Biscoff also wanted maximum flexibility over seasonal promotions to both retail and wholesale consumers.


A Recipe for Success

The robust architecture of the new website enables visitors to explore product offerings, link to product purchase more intuitively, and search and filter rich content like recipes and party ideas. In addition, Biscoff’s enthusiastic fans can pinpoint the place they discovered Biscoff on an interactive map and share tips on where and when to enjoy the cookie. Sumptuous photography conveys the Biscoff story, and supporting feature areas make it easy for Biscoff to highlight their product and seasonal interests as needed.


Sharing the Love

Built using the Drupal platform, Biscoff has complete and near-instant control over its content. Whether on desktop, tablet, or mobile, visitors can experience the Biscoff brand and share their love of Biscoff’s unique cookie or spread with others on the new, responsive site.

"It was a pleasure to work with Project6, especially Christine, she is an amazing project manager! We asked Project6 to design a site that reflects Biscoff’s brand equity and serves as a platform that encourages interaction with our customers. Project6 delivered on our demands and built an effective as well as an aesthetically pleasing new site."

—Idil Kozanoglu, Direct Marketing Manager, Biscoff

iPad design for retail website biscoff
biscoff image