“The industries have gone through significant changes through the years, yet to have these entrants showcase their ability to adapt and overcome, it is certainly surprising and encouraging to our team in IAA,” Thomas Brandt, spokesperson of IAA elaborated. He continued, “it is humbling to see the level of craft displayed in the submitted works. Our most sincere commendations go out to those behind said works and for setting such a high standard for excellence for all to follow.”
Having a jury composed of industry professionals, IAA was successful in upholding impartiality and enforcing industry-relevant assessment criteria. The jury’s role was solely to identify companies or individuals whose works showcased excellence and pushed their respective industries forward, which they had successfully accomplished.
Other than employing industry-relevant standards in judging entries, impartiality was also enforced with the blind judging method. This meant that entries were evaluated by multiple judges without being compared with other submissions, meaning that each winning work had decisively won with their own merits.
Participation of International Brands
Being part of the international scene, the MUSE Creative and Design Awards received entries that included names of globally prominent organizations. Some submissions were made directly by said companies, while others were submitted by entrants who had produced work for them. Direct submissions saw familiar names such as Coach, Gravity Global, Getty Images, Leroy & Rose, NBCUniversal, Player One Trailers, Madison Square Garden Entertainment, U.S. Secret Service, Crunchyroll, Digital Kitchen, Aedas, InterContinental Kaohsiung, LWK+PARTNERS, The Craft Irish Whiskey Co., Kadeli Atelier / Delagnese Kft., Daniel Joseph Chenin, Ltd., and NEWSUBSTANCE; whereas indirect submissions included Adidas, Embraer, GAMUDA Land, Aston Martin X Alfardan Luxury Motors, LAND ROVER, The Luxury Collection - Marriott International, Yangzhou Culture Investment Management Co., Ltd., GUANGZHOU NATURAL MUSEUM, The Parker, Stevns Klint Foundation, Johnnie Walker, and City of Frankfurt.
“While the winners continue to reshape and redefine the industries with their continued display of excellence, we should not shy away from the challenge and instead share the vision in solidarity with them,” Thomas said. “IAA remains proud to be able to honor talented individuals while spotlighting their excellence. As they continue to mark the path forward, we should also unleash our boundless possibilities and join in this marvelous endeavor.”