OMIC Reframes Its Digital Presence in Healthcare with a Modern, Member-First Website
The Ophthalmic Mutual Insurance Company (OMIC) has long been a trusted partner in healthcare, supporting ophthalmologists with expert guidance, educational programs, and vital resources. However, as digital expectations grew across the industry, OMIC’s outdated website no longer reflected its leadership or provided members with the experience they needed. To modernize its healthcare digital presence, OMIC partnered with Project6 to design and develop a secure, accessible, and member-focused platform that strengthens its role as a leader in ophthalmic risk management.
OMIC Reimagines Its Online Presence with a Fresh, Member-Centric Website
For years, the Ophthalmic Mutual Insurance Company (OMIC) has been a trusted resource in healthcare for ophthalmologists, offering everything from risk management seminars to articles and required forms. But although the organization’s resources were first-rate, its web presence wasn’t keeping up. The previous website wasn’t mobile-responsive, difficult to update, and lacked a unifying brand presence. Worse, some of OMIC’s premium content was accessible to the public—diminishing its value to insured members.
Recognizing the need for an evolution, OMIC partnered with Project6 to bring clarity and modern design to its web presence.
From Complexity to Clarity
Project6 began with a full audit of OMIC’s vast resource library. With efficiency in mind, the team developed editorial tools that streamlined OMIC’s internal review process for content, making it easier to publish updates live site-wide. The redesign debuted a new, scalable site focused on OMIC’s brand identity—complete with refreshed visual language, contemporary palette, and new imagery.
One priority was member exclusivity. Working with OMIC’s internal developers, Project6 implemented a secure mechanism to gate premium content and personalize the experience for insured users.
A New Standard for Digital Engagement
The result is a site that properly represents OMIC’s leadership in ophthalmic risk management. WCAG-compliant from the ground up, the site now provides an effortless, mobile-friendly experience. Members can find current forms, register for events, and access member-only resources with ease from any device, while intuitive editorial tools allow OMIC staff to keep content fresh and relevant.
What was once a murky digital footprint is now a clean and modern, member-focused website—one that positions OMIC for continued thought leadership in the healthcare industry. Explore the new OMIC website.
Our Healthcare Work
The OMIC project is just one example of how Project6 helps healthcare organizations elevate their digital presence. Our team has also partnered with the Glaucoma Research Foundation to unify its brand, website, and print collateral; designed and developed a modern, patient-focused website for the UCSF Brain Tumor Center; and created a new digital home for the UCSF Health Policy Studies program. Each of these projects reflects our commitment to building accessible, engaging platforms that strengthen the connection between healthcare leaders and the communities they serve. We invite you to explore more of our healthcare design work, especially for nonprofit organizations, foundations, and our clients in education, to see how thoughtful design can drive trust, impact, and meaningful engagement.
recent insights
