World Affairs Council print and conference marketing collateral
World Affairs Council of Northern California was in need of a fresh look that would truly reflect its personality. Project6 created all new conference materials, a flexible-use brochure, HTML email campaigns, and website landing pages.
problem
Several years ago the World Affairs Council of Northern California came to Project6 with a marketing communications problem suffered by many: too many print pieces, created over too long, by too many different vendors. The challenge was to re-tool the brand image, concentrating on clarity of message, clean modern design, and above all consistency.
solution
The new marketing collateral reflects the serious nature of what they do, while at the same time showcasing their dynamic character. After our initial discussions of mood boards and brand personality, the new pieces reflect the World Affairs Council's true colors.
results
The results of our strategic process have supplied the Council with a flexible-use brochure (to be used as informational handout, membership increase, and customizable folder), conference invitation, program guide, and other material, the new image is striking, powerful, and consistent.
Moodboards are the representation of the Councils brand character in an inspirational and flexible manner.
The brand character explores the personality of the brand, and which way it needs to be shaped.
We asked Project6 to help us refresh and renew our brand. The results are exceptional. We went from an old, staid look to something fresh, relevant and wholly contemporary. Their work with our conference, WorldAffairs, is particularly notable. We sold out last year and plan to again in 2010.
—Jennifer Cobb, VP Marketing and Business Development, World Affairs Council of Northern California