Award-winning Consumer Electronics Website

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Furman Power Consumer Electronics

Furman Power

Furman is the go-to name in AC power management for professional musicians, sound engineers, broadcasters, and systems integrators around the world. Our products have saved billions of dollars' worth of equipment from power problems, and our innovative technologies maximize A/V system performance. What are you plugging into?

problem

Furman Audio is the AC power management brand from Core Brands. This was part of a series of websites created for Core Brands in which they were all managed by separate systems, terribly outdated, and all very inconsistent. The old websites were managed be different staff, run by different content management systems, and were not responsive or mobile-friendly. The process of managing updates or changes to the structure was time-consuming and cumbersome.

solution

Project6 created a customizable design system utilizing the Drupal CMS. Using longer scrolling pages with a flexible modular system, the new design allows Furman Audio staff to add or edit sections with ease. The new look and feel is elegant and modern, uncluttered and light. To correct the outdated dealer information, Project6 created a custom dealer locator to pull from the Core Brands database on an automated schedule. As well, a custom feed of products updates the website automatically, creating all product pages on the website and populating all content on those pages. The result is an up-to-date, mobile-friendly website that reflects the true character of the Furman Audio brand.

result

The award-winning design mirrors the luxurious Furman Audio brand and tells its unique story. The new responsive site employs scrolling parallax pages that layer compelling information. Improved functionality makes it easier for dealers to be found and products to stay up to date. Custom, responsive templates built on the Drupal platform provide visitors with a consistent experience across desktop, tablet, and mobile devices while allowing Furman Audio administrators to quickly and easily update their content. The result is a mobile-friendly opulent, polished, and sumptuous experience that reflects the true character of the Furman Audio brand.