Silevo Solar
Problem
Formerly known as Sierra Solar Power, Silevo decided that they needed to completely re-brand as they moved out of corporate stealth mode and introduced an innovative cell product in the highly competitive solar marketplace.
Solution
Project6 Design’s unique process led Silevo through messaging and naming to polished brand in record time. Through an intensive interview process with customers and management, we established an overarching mood for how the company should be perceived moving forward. This led to the creation of a high-level positioning and messaging platform for the organization. Once the naming was locked in, Project6 Design proceeded to create Silevo’s new logo, marketing collateral and website which included a content management system to allow the Silevo team to update content easily.
Results
Silevo successfully came out of stealth mode in October of 2011 to rave reviews and high praise in the solar industry.
Silevo Stationary system includes 2 PMS Business cards and a 2 PMS Letterhead design.
Triex R-Series data sheet is a key lynch-pin in Silevo's marketing materials. P6 delivered clean information design highlighted by a bold graphic style.
“Working with Project6 Design was perfect for what we wanted to accomplish in our re-branding efforts and coming out of stealth mode as an organization,” said Chris Beitel, Vice President of Marketing and Business Development at Silevo. “The agency was just the right size for us: small enough to get exceptional customer service, yet with over ten years of branding and design experience, they had the expertise to provide big agency results. Their creative and programming staff is amazing; they really think out of the box and understand how to engage our target audience in a clean and modern way.”
—Christopher Beitel, VP Business Development & Marketing, Silevo, Inc.
The Silevo logo, a new foundation of their brand.
Project6 also designed a series of graphics and icons for Silevo. They illustrate the key factors that make Silevo unique in the ever-expanding field of solar power.