San Francisco Department of Public Health ad campaign
The San Francisco Department of Public Health (SFDPH) proposes to carry out infectious disease prevention and pandemic influenza outreach to the general San Francisco public, city partners, and business/organizations.
problem
SFDPH came to Project6 Design with a need for a marketing campaign to increase awareness of the influenza virus and pandemic flu. The goal was to educate the general public about healthy habits that will prevent the acquisition and transmission of infectious diseases and promote pandemic flu awareness and preparedness.
solution
Project6 created a strategic messaging campaign platform, then built the branding, graphic design, and print production around those key messages for a successful campaign.
results
The results of the project was an award-winning "Infect Me Not" messaging campaign that was carried through in various media throughout the SF Bay Area prior to flu season: Business toolkits, CD/DVD, brochures, handbook, bus posters (inside and outside), bus shelter posters, magnets, etc. The non-profit campaign won a Silver International Davey Award in 2009 for creativity and effectiveness.
