PowerReviews Strategy, Branding and Website Design
PowerReviews is one of the most innovative providers of outsourced customer reviews and social merchandising solutions. They provide social solutions to over 3000 websites.
Problem
PowerReviews wanted to re-launch their brand to both retailers and brands and leapfrog their primary competitor to gain a strong foothold with manufacturers, while increasing their share with multi-channel retailers. PowerReviews also wanted a clever, disruptive tag line that would quickly become more of their identity than the company name. And then they wanted to integrate this into the design and messaging across the site.
Solution
After the strategy and positioning process by Project6 (involving senior decision makers of the company and customers), P6 established a new positioning statement and a new tagline which created the framework to build the new brand collateral.
Results
With the new tagline and positioning in place, the brand took an entire new, stronger market position. P6 created the logo, logo mark, website design and development, stationery and marketing collateral. The results are a compelling, clean, modern look which sets the bar just a bit higher in the marketplace.
I hired P6 to completely upgrade our corporate presence - from Brand personality to Logo and Tag line to Corporate Website to all our Collaterals. And more. Effectively, we wanted to re-launch the company.
The results of ALL of these efforts were extraordinary! We just did the re-launch at the major industry conference...and we were able to significantly increase our lead capture at the conference itself.
In addition to the outstanding results, I've never worked with a branding and design firm with stronger commitment to quality and deadlines, working all night as needed, and keeping a positive, unflappable attitude.
I HIGHLY recommend Project6 and every member of the team I worked with.
Call me, ask me hard questions... 415-860-9200.
—Darby Williams, VP Marketing, PowerReviews