Pottery Barn HTML Email design and development

Pottery Barn HTML email
Project6 designed and programmed Pottery Barn's HTML emails for over three years. Just about every other week, the Pottery Barn delivers HTML emails to reach new customers and communicate with existing customers about recent purchases and upcoming sale events.

problem

Pottery Barn engaged Project Design to design email campaigns that would best highlight the featured products or current sale. They needed quick turn-around, high-end design, and tight adherence to their brand standards.

solution

In some cases the designs were presented in the same week with many variations. After Pottery Barn selected one design, P6 coded the HTML email for up to ten market segments, and worked with their IT staff on tracking codes.

results

After several years of working together, P6 knew it had fine-tuned the emails to be successful. While not privy to the actual figures, the emails provided a substantial ROI for Pottery Barn.

  • Tags:
    • Website Design
    • HTML Email

Pottery Barn HTML email

Pottery Barn HTML email

Working with Project6 Design has made my life easy. We utilize Project6 Design's services frequently as a resource for design and programming. Their efficiency and quality of work enabled us to ramp up our email marketing campaigns without missing a beat. While maintaining the Pottery Barn brand integrity, they have supplied us time and time again with top-notch design and programming services well within our marketing budget. I would highly recommend the Project6 team to businesses seeking high-quality, professional design services.

—Karen Smith, Senior Creative Coordinator, potterybarn.com