Case Study: Brand

As part of the branding process, one of the first steps is to understand how Kochis Fitz wanted to be perceived. After several meetings and reviewing customer testimonials, competitors, current industry trends, strategy and marketing goals; we created three moodboards.

These moodboards establish visual messaging and explore graphics elements, photography, typography, color and overall visuals aesthetics.

After presenting three moodboards to the client. One concept was chosen and utilized in the future design efforts.